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版权输出是我国图书走出去的关键所在。版权输出是一项系统工程,需要各方面的力量协调作用才能产生好的效果。本文通过分析我国版权输出的现状、问题,认为要提高我国版权输出水平,一是要提高政府对文化产业的管理水平,二是要拓展出版企业的海外营销渠道,三是要打造出版企业的国际品牌,四是要加强数字出版走出去。
Copyright export is the key to go out of our books. Copyright export is a systematic project that requires coordination of all forces to produce good results. This paper analyzes the current situation and problems of copyright output in our country, and thinks that it is necessary to improve the level of copyright output in our country. The first is to improve the management level of the government for the cultural industry. The second is to expand the overseas marketing channels for publishing companies. The third is to build an international Brand, the fourth is to strengthen digital publishing go out.