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【Abstract】： Logo design is presented in various forms， from the shape of this perspective can be divided into two types of patterns and text.Logo design creative design is the symbol of the text of the design source， its advantages are good recognition， can be directly transmitted information content， their visual appeal and artistic expression is also very high.In recent years， this logo design is a new design guide.The design of Chinese characters as the graphic elements is the symbol of Chinese characters， the key is the cognitive function of Chinese characters in the process of information transmission.This needs to ensure that symbols in the logo design recognition on the basis of simple and clever combination of Chinese characters and graphics design.
【Key words】： Chinese character； Graphic； Symbol
The original graphics Chinese characters are pictures， which originated from the prehistoric tribes totem， paintings and sculpture symbols.Chinese character is a symbol of a graphic art， unlike other phonetic symbols， it is one that can carry a special graphics symbol meaning and emotions.The Chinese character represented by the Oracle is a graphical symbol， its character is very strong， and its character is weak.When we design the use of graphical symbols， the use of symbolic system of information， a variety of cumbersome information into a simple symbol， accurate and clear expression of meaning， designed to achieve the value of design， and consumer understanding and communication to achieve consistency.In real life， the text into a sign and also popular examples are countless， such as Lenovo， IBM， Haier and other signs.Therefore， the main form of modern logo design is the use of the text in the logo design elements， it has a large number of signs in a large proportion of.
The Chinese character itself is the design art which appeals to the visual， its ‘shape’ attribute has decided it has the visual language unique characteristic and the content.Personalized text design will give the brand to bring its personalized charm， can make the brand in a relatively fast speed to get the recognition and acceptance of consumers.In logo design， logo design's right-hand man is text and graphics and text features is it has very accurate expression， however， the graphical it has vivid visual image.A good sign should be a simple， easy to remember feature.The combination of text and graphics is a sign of some trivial signs， so it is a better design for the creative design to combine them organically.Just like the Shanghai bicycle factory production "permanent" brand bicycle logo， it is through the "permanent" two characters in the form of the deformation of the wheel image， reflecting their business characteristics， and the middle part of the formation of the "people" image. Can be used to create and re use of Chinese characters， but also can be used to convey the art form of the conductor， which is the Chinese people "like thinking" in the form of a concrete， and a "like" and aesthetic consciousness under the guidance of a creative and creative strength.In the manufacturing process of Chinese characters， the former pays special attention to the combination of "form" and "meaning".If the shape of Chinese characters and the meaning of interconnected together can form a relatively unique information， the expressive function of the Chinese character can affect the image of the Chinese character.The diversity of the meaning of Chinese characters and the change of the image of creative design are the necessary conditions for the Chinese character to be an important element in the modern graphic design.Through Chinese logo design image design， it is necessary to the meaning and designer of Chinese characters themselves understanding the meaning of Chinese characters and， and mark should convey information are combined， using the analogy， contrast， means such as image design method to express the concept of the logo and enriching logo emotional implication.
Graphic characters is the original strokes of the Chinese characters by trade-offs， deformation， add， restructuring and other modified methods to implement the pattern is formed by the combination of art， it focuses on Chinese performance modification of aesthetic and symbolic meaning of characteristics， not only accords with the requirements of the characters of the framework and basic layout style， also emphasized the importance of character recognition and readability， diverse forms and with rich connotation， is the Chinese Characters Calligraphy discharge outside also has special artistic value of ink art.Chinese characters has a very rich appearance， it can not only communication， understanding， but also contains extremely small and interesting scene.We can know that the Chinese character is a form of Chinese people through the symbol number and pattern combination， expression of some or a milder， or a strange feeling and idea of design.It is separated from the world all things， is the thing is simple and concrete generalizing reflects the Chinese symbol， to innovation and a form of supply with a large design space， designers can through will grasp the characters of these traits， and can fully use it as the design theme or language medium in logo design works give art performance， so it can be good to stretch of graphic design level.However， the Chinese character is not only a kind of design pattern， it is difficult to achieve the most perfect characteristics of the internal experience of attitude， emotion and so on.Chinese characters have a long history， it is the beauty of the composition of the pattern， has a strong symbolic meaning and a high degree of artistic value.With Chinese characters as the creation of the logo it has a simple form， a beautiful and full of characteristics of the structure， so that it can understand the meaning of the logo directly to understand the meaning of.
Reference：
[1] Shouzhi Wang，. China’ s education press. 2002
[2] Yanzu Li，. 2000
【Key words】： Chinese character； Graphic； Symbol
The original graphics Chinese characters are pictures， which originated from the prehistoric tribes totem， paintings and sculpture symbols.Chinese character is a symbol of a graphic art， unlike other phonetic symbols， it is one that can carry a special graphics symbol meaning and emotions.The Chinese character represented by the Oracle is a graphical symbol， its character is very strong， and its character is weak.When we design the use of graphical symbols， the use of symbolic system of information， a variety of cumbersome information into a simple symbol， accurate and clear expression of meaning， designed to achieve the value of design， and consumer understanding and communication to achieve consistency.In real life， the text into a sign and also popular examples are countless， such as Lenovo， IBM， Haier and other signs.Therefore， the main form of modern logo design is the use of the text in the logo design elements， it has a large number of signs in a large proportion of.
The Chinese character itself is the design art which appeals to the visual， its ‘shape’ attribute has decided it has the visual language unique characteristic and the content.Personalized text design will give the brand to bring its personalized charm， can make the brand in a relatively fast speed to get the recognition and acceptance of consumers.In logo design， logo design's right-hand man is text and graphics and text features is it has very accurate expression， however， the graphical it has vivid visual image.A good sign should be a simple， easy to remember feature.The combination of text and graphics is a sign of some trivial signs， so it is a better design for the creative design to combine them organically.Just like the Shanghai bicycle factory production "permanent" brand bicycle logo， it is through the "permanent" two characters in the form of the deformation of the wheel image， reflecting their business characteristics， and the middle part of the formation of the "people" image. Can be used to create and re use of Chinese characters， but also can be used to convey the art form of the conductor， which is the Chinese people "like thinking" in the form of a concrete， and a "like" and aesthetic consciousness under the guidance of a creative and creative strength.In the manufacturing process of Chinese characters， the former pays special attention to the combination of "form" and "meaning".If the shape of Chinese characters and the meaning of interconnected together can form a relatively unique information， the expressive function of the Chinese character can affect the image of the Chinese character.The diversity of the meaning of Chinese characters and the change of the image of creative design are the necessary conditions for the Chinese character to be an important element in the modern graphic design.Through Chinese logo design image design， it is necessary to the meaning and designer of Chinese characters themselves understanding the meaning of Chinese characters and， and mark should convey information are combined， using the analogy， contrast， means such as image design method to express the concept of the logo and enriching logo emotional implication.
Graphic characters is the original strokes of the Chinese characters by trade-offs， deformation， add， restructuring and other modified methods to implement the pattern is formed by the combination of art， it focuses on Chinese performance modification of aesthetic and symbolic meaning of characteristics， not only accords with the requirements of the characters of the framework and basic layout style， also emphasized the importance of character recognition and readability， diverse forms and with rich connotation， is the Chinese Characters Calligraphy discharge outside also has special artistic value of ink art.Chinese characters has a very rich appearance， it can not only communication， understanding， but also contains extremely small and interesting scene.We can know that the Chinese character is a form of Chinese people through the symbol number and pattern combination， expression of some or a milder， or a strange feeling and idea of design.It is separated from the world all things， is the thing is simple and concrete generalizing reflects the Chinese symbol， to innovation and a form of supply with a large design space， designers can through will grasp the characters of these traits， and can fully use it as the design theme or language medium in logo design works give art performance， so it can be good to stretch of graphic design level.However， the Chinese character is not only a kind of design pattern， it is difficult to achieve the most perfect characteristics of the internal experience of attitude， emotion and so on.Chinese characters have a long history， it is the beauty of the composition of the pattern， has a strong symbolic meaning and a high degree of artistic value.With Chinese characters as the creation of the logo it has a simple form， a beautiful and full of characteristics of the structure， so that it can understand the meaning of the logo directly to understand the meaning of.
Reference：
[1] Shouzhi Wang，
[2] Yanzu Li，