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冲出围城竞争 前不久,北京“王府井”集团参与了广州南方世纪兴业广场大厦经营权的争夺,并以自己的优势击败了所有竞争对手,同发展商签订了20年的租期合同,从此在广州有了一个楼高9层、面积为3平方米的经营“据点”。“王府井”集团在北京受到很大的挑战:北京目前已有大型百货商场57个,其中不少商场的规模已超过“王府井”,购物环境有过之而不及;正在建设中的北京新东安广场及北京新火车站的建成,两者一旦全部投入使用,将大大分散“王府井”的主要客户!——外地顾客;“王府
Not long ago, Beijing’s “Wangfujing” Group participated in the competition for the management rights of Century Plaza Plaza in Guangzhou and defeated all its competitors with its own advantages and signed a 20-year lease contract with the developer In Guangzhou has a 9-storey building, an area of 3 square meters of business “stronghold.” The “Wangfujing” group has been greatly challenged in Beijing: Beijing now has 57 large-scale department stores, many of which have surpassed the “Wangfujing” shopping mall by far; the new Beijing under construction Dongan Plaza and the completion of the new Beijing Railway Station, both of which, once fully operational, will greatly disperse the major customers of Wangfujing! - Foreign customers;