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本文通过以动画传播媒介的变化为切入点,结合新媒体和互联网的发展态势,分析原创动画短片在互联网环境下的主要特点,探寻互联网时代下中国原创动画的艺术价值和商业价值。
Based on the change of animation media and the development trend of new media and Internet, this article analyzes the main features of original animation in Internet environment and explores the artistic value and commercial value of Chinese original animation under the Internet age.