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产品是企业服务社会、满足需求、获取收益的物质载体。科技经济的发展和社会需求的改善,使企业产品的寿命周期不断缩短,产品更新换代越来越频繁,新产品开发更为迫切。 一、新产品的界定 新产品的内涵具有多样性。站在不同的角度,具有不同的划分标准。 1.企业定位标准 站在企业自身的角度来理解新产品,称为企业型新产品。对于企业来说,在现有产品基础上经过改进、变型,功能延伸的产品;重新设计、开发的产品,都属于新产品,而不论这些产品在
The product is the material carrier that the enterprise serves the society, satisfies the demand and gains. The economic development of science and technology and the improvement of social needs have led to the continuous shortening of the life cycle of the products of the enterprises, the frequent replacement and replacement of products and the more urgent development of new products. First, the definition of new products New products have a diversity of connotations. Stand in different angles, with different criteria for division. 1. Enterprise positioning standards Stand in the perspective of enterprises to understand their own new products, known as the new enterprise products. For enterprises, existing products based on improved, modified, extended functionality products; redesigned, developed products, are new products, regardless of these products in the