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网络红人层出不穷,婚恋节目话题不断,“史上最牛记者”被撤职,大连中石油爆炸、李刚案的悬而未决都为我国媒体的公信性惹来非议,新闻媒介公信力的异化已经严重地影响了我国媒介生态。本文结合媒介公信力相关理论以及近年众多案例来阐述我国媒介公信力现状,分析我国媒介公信力异化现象及其成因,并从政府、媒介以及受众三个方面探讨重塑我国媒介公信力的措施。
Internet celebrities emerge in an endless stream, and “the most cattle reporter in history” was dismissed. The explosion of Dalian Petroleum Co. and the unresolved case of Li Gang all brought criticisms to the credibility of China’s media. The alienation of the credibility of the news media has seriously affected the credibility of the media. China’s Media Ecology Based on the theory of media credibility and numerous cases in recent years, this article expounds the status quo of media credibility in our country, analyzes the alienation of media credibility in our country and its causes, and discusses measures to reshape the credibility of media in our country from three aspects: government, media and audience.