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在中国工作的这几年中,我经常被当地媒体和商业人士问及如何才能构筑一个国际化的品牌。的确,我们都明白构筑一个在全球家喻户晓的品牌不是一件容易的事
In the past few years working in China, I was often asked by the local media and business people how to build an international brand. Indeed, we all understand that it is not easy to build a household name in the world