供货商,在“价格逼宫”中伤痕累累

• 作 者: 曾立平
• 出 处: 经理人
• 发表日期: 2006年03期
• 关键词: 伤痕累累 格力 国美 大型连锁超市 终端 格力电器 声名显赫 大润发超市 电水壶 零售业态

遭遇“价格逼宫”的几乎都是声名显赫的大品牌近年来,随着零售终端的日益强势,供货商与零售商之间的利益冲突似乎越来越大。无论是曾经发生在国美与格力之间的纷争,还是近日发生在烟台的百事可乐所遭遇的超市集体“价格逼宫”事件,无不反映出供货商与零售商对话语权的争夺。

Nearly all the big brands that have suffered “prices forcing the palace” have become increasingly prominent in recent years as the retail outlet becomes more powerful. Conflicts of interest between suppliers and retailers appear to be growing. Whether it happened in the dispute between Gome and Gree, or the collective “price forced to abdicate” the supermarket that Pepsi-Cola suffered in Yantai recently, it all shows the competition between suppliers and retailers.