论文部分内容阅读
我国立法对待广告荐证者法律主体地位的态度比较暧昧。广告荐证者是否具有独立的法律主体地位,在很大程度上取决于广告荐证行为的性质及其在广告荐证者与消费者之间建立的关系以及法律对待此种关系的态度。目前,承认广告荐证者的法律主体地位已成为广告荐证法律规制发展的国际趋势。广告荐证者之所以成为广告荐证关系中的法律主体,不是通过简单的制度设计完成的,究其根本是由广告荐证自身“法律行为”的性质决定的。
Our country’s attitude towards the legal subject status of the advertisement testimony is ambiguous. Whether the advertiser is an independent legal entity depends largely on the nature of the advertiser’s testimony, the relationship between the sponsor and the consumer, and the attitude the law treats. At present, the recognition of the legal subject status of the advertisers has become an international trend of the legal regulation of advertising of testimonials. The reason why advertisement testimony has become the legal subject in the relationship of sponsor testimony is not determined through simple system design, but is basically determined by the nature of advertisement testimony itself “legal act ”.