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经过近60年的发展,NBA 已成为世界上最具影响力的体育运动组织之一,不仅在篮球技术上领导全球,同时也创造了惊人的商业效益,上赛季的总收入就接近30亿美元。NBA 能够取得如此巨大的成功,离不开其先进的商业理念和深厚的营销功底。解剖 NBA,我们会看到一部运作成熟的现代化商业机器,流水作业般制造出轰动市场的产品。商业运作策略从1946年创立开始,NBA 从一无所有变成现在世界上最赚钱的职业联赛之一,成为各种体育联赛效仿的成功典范。在60年历史中,NBA 用前30年做联赛水平的培养和商业运作的内部基础;后30多年将其推向市场,推向世界。
After nearly 60 years of development, NBA has become one of the world’s most influential sports organizations, not only in the global basketball technology, but also created a staggering commercial benefits last season’s total revenue of nearly 3 billion US dollars . NBA can achieve such a huge success, inseparable from its advanced business ideas and profound marketing skills. Anatomy of the NBA, we will see a well-functioning modern commercial machines, water-based operations to create a sensational market products. Business Strategy Since its founding in 1946, the NBA has become one of the most profitable professional leagues in the world today, becoming a model for success in various sports leagues. In the 60-year history, the NBA used the first 30 years as an internal basis for training and commercializing the league; bringing it to the market for more than 30 years and bringing it to the world.