做好你自己——访现代汽车集团中国经营研究所副所长柳基千

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A:现代汽车所取得的成功,就如您所言,是在做好品质的基础之上取得的,但除了品质被挑剔之外,现代汽车是否碰到过其他困难?比如贸易壁垒,比如当地企业给政府施压,排斥外来企业。现代汽车又是如何应对的呢?L:坦白讲,在上世纪80年代我们刚刚进入美国市场的时候,碰到的排斥并不明显,毕竞那时候,我们的市场占有率还不够。随着现代汽车销量的增加,的确碰到了你所说的这些困难。一方面是贸易摩擦,有人会说为什么现代在美国卖了那么 A: As Hyundai Motor has achieved, as you said, it is based on good quality. But apart from quality, Hyundai has encountered other difficulties such as trade barriers such as local Enterprises put pressure on the government to exclude foreign companies. How should Hyundai cope? L: To be honest, when we first entered the U.S. market in the 1980s, the exclusion we encountered was not obvious. At that time, our market share was not enough. With the increase in sales of Hyundai Motor, it really encountered what you said these difficulties. On the one hand is the trade friction, some people will say why modern sold in the United States so
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