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《今天》是中央电视台新闻频道中的一档新闻栏目。它的前身是开播于1999年9月20日央视一套的《现在播报》。改版后的《今天》在保留栏目原有特色的基础上积极寻求节目形态的创新,播出不久便以其独家报道、信息密集的特点获得了高收视率。本文拟从传播学角度对此进行分析,探索新闻节目在媒体竞争中的发展现状及其未来走势,为新闻从业人员提供一点建议和参考。
Today is a news section in the news channel of CCTV. Its predecessor was broadcast now on September 20, 1999 CCTV set of “now broadcast.” The revised version of “Today” actively sought for the innovation of program formats on the basis of the original features of the reserved columns, and soon received high ratings for its exclusive coverage and information-intensive features. This article intends to analyze this from the perspective of communication studies, to explore the news program in the media competition in the status quo and its future trends for journalists to provide some advice and reference.