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本刊计划从1994年下半年开始新增设“工商点评”专栏。“工商点评”专栏的宗旨是让广大读者能一抒自己对我国工商企业界的看法和建议。这是一个要由读者参与共同办好的栏目。我国工商企业界每时每刻都有新的事情发生。有的事情也许就发生在读者身边。这些事情有的属于一时现象。有的则很可能代表了一种未来趋势,但人们目前还没有意识到。我们的办刊思想之一,就是要对工商界正在发生或已经发生的重大事件的来龙去脉、它的影响和后果作出分析评价,同时能给出富有启发性的建议。我们的读者分布于全国各地各行各业,眼多识广。所以我们想请读者朋友首先来作这件事。为了能更直观地说明“工商点评”栏目的来稿内容,我们举几个例子。比如说,读者朋友可以来评论分析一下,为什么电视上铺天盖地的洗涤用品广告都是合资企业的新产品,“活力28,沙市日化”也是合资,为什么这么
This article plans from the second half of 1994 to add a new “Business Review ” column. “Business Review ” column’s purpose is to enable our readers to express their views on the business community in China and suggestions. This is a section to be readjusted by the readers. Every moment of the business community in our country has something new happening. Something may happen to the reader. Some of these things belong to a temporary phenomenon. Others are likely to represent a future trend, but people are not aware of it yet. One of our thinking on running an office is to analyze and evaluate the ins and outs of major events that are happening or have already taken place in the business world, and its implications and consequences, and give inspiring suggestions. Our readers spread all over the country in all walks of life, insightful. Therefore, we would like to invite readers and friends to do this first. In order to be able to more intuitively explain “Business Review ” section of the manuscript content, we give a few examples. For example, readers can come to comment on the analysis of friends, why television ads all over the detergent products are joint ventures, “vitality 28, Shashi Rihua ” is also a joint venture, why is this