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随着经济的发展,举办展会不再是大都市特有的现象,像县城这样的三四线城市也纷纷加入其中,分享成果。但由于起步时间晚,又受各种条件制约,与一些繁荣的大都市相比,县级城市在办展过程中,一些软肋或不足也就表现的十分明显。展会中存在的问题及根源归纳起来,大致有这么几个方面:一是展前走访调研工作基做的很少,即便做了,也是不深入、不细致、不专业。二是营销工作存在着
With economic development, the exhibition is no longer a metropolitan-specific phenomenon, such as the county seat such as the third and fourth tier cities have also joined, share the results. However, due to the late start time and the restriction of various conditions, compared with some prosperous metropolis, some weaknesses or deficiencies in county-level cities during the process of running exhibitions are also obvious. The problems and causes of the exhibition can be summed up. There are basically several aspects as follows: First, there are few basic research work done before the exhibition. Even if done, it is neither thorough nor meticulous nor professional. Second, there is marketing work