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几天前,见一位茶企的老总在大学的校园里奔波,一问,他说是来大学找营销团队的,我一时有些不解,后来想起来,在这所农业大学里,一批学生在淘宝网上做云南鲜花饼生意,有的一天竟有20万至30万元的销售业绩,这才明白了这位茶企老总的用意。还有一家专门制作普洱茶膏的企业,从初创时就没做什么实体店,连锁店;仅用三、五台电脑就打开了局面,仅用两年多时间就把营业额做到了4000多万,如今,他们也没多开什么店,营销已逼近亿元。这两个例子让我们看出端倪,随着互联网为标志的新经济时代的迅猛发展,传统的职业经理人制弊病越来越多,他们只靠解雇创造不出价值的员工,激励其他员工提升绩效,这已被斯坦佛大学管理学教授讥讽为:鼠目寸光。因为他们只注重短期业绩和股价涨跌,而
A few days ago, when meeting with the boss of a tea company on the campus of the university, one of the questions he asked, he came to the university to find a marketing team. I was puzzled for a moment, and later I remembered that in this agricultural university, a batch of The students did the business of Yunnan flower cakes on Taobao. Some of them even had sales of 200,000 to 300,000 yuan a day, and they understood the purpose of the tea company CEO. There is also a company that specializes in making Pu’er Tea Paste. There was no physical store or chain store since its inception. Only three or five computers were used to open up the situation, and the turnover was more than 40 million in just over two years. Today, they have not opened any more stores, marketing has approached 100 million yuan. These two examples show us that, with the rapid development of the new economy era marked by the Internet, traditional professional managers have more and more ills. They only rely on dismissal to create unproductive employees and motivate other employees to upgrade. Performance, which has been ridiculed by Stanford University’s professor of management, is as follows: Because they only focus on short-term performance and stock price fluctuations, and