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在零售业,商业企业的企业文化形成大抵有两种方式:一种是发展先行,在企业发展壮大的过程中,总结完善并最终形成自己的企业文化;另一种是文化先行,就是在借鉴其他企业先进的企业文化理念的基础上,先行设计出自己的企业文化体系,而后依据该体系的要求发展企业,同时在企业发展过程中进一步丰富和延伸企业文化的内涵。后一种方式,可以使企业发展的目的性更强、效率更高、速度更快,但必须具备一个前提,企业文化的制定者要有丰富的零售业从业经验并且善于总结。大多数商业企业属于前者,而青岛阳光百货股份有限公司却是个例外,它属于后者。阳光百货由江苏阳光集团、青岛红领集团、新世界(青岛)置地有限公司等五家公司共同投资成立,2003年9月29日正式开业。2002年注册以后,这家企业就着手创建企业文化,聘请了上海交大的著名教授成立工作组,根据商业企业的特点和高级百货店的定位,以公司总经理杨晨光从事高档百货店经营近十年的经验和理念为基
In the retail industry, the formation of corporate culture of commercial enterprises can be achieved in two ways: one is development first, and in the process of development and growth of the enterprise, it summarizes and perfects and ultimately forms its own corporate culture; the other is cultural advancement, which is learning Based on the advanced corporate culture concept of other companies, they first designed their own corporate culture system, and then developed the company according to the requirements of the system. At the same time, they further enriched and extended the connotation of corporate culture in the process of enterprise development. The latter method can make the development of the enterprise more powerful, more efficient, and faster, but it must have a premise that the makers of corporate culture must have rich retail industry experience and be good at summing up. Most of the commercial enterprises belong to the former, and Qingdao Sunshine Department Store Co., Ltd. is an exception. It belongs to the latter. Sunshine Department Store was jointly invested and established by five companies including Jiangsu Sunshine Group, Qingdao Hongling Group, and New World (Qingdao) Land Co., Ltd., and officially opened on September 29, 2003. After registration in 2002, the company started to establish a corporate culture and hired a famous working group from Shanghai Jiaotong University to set up a working group. According to the characteristics of commercial enterprises and the positioning of high-end department stores, the company’s general manager Yang Chenguang was engaged in high-end department store operations. Based on years of experience and ideas