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区域形象是一个区域对内、对外的整体形象,也是该区域整体进步与否的一个标志。在我国,区域形象塑造通常由政府主导,依托大众传媒进行,同时往往与旅游推介相结合。这一模式目前在我国的区域形象塑造中发挥着主要作用,但是,目前它也存在内容单一、宣传味较浓等问题。《草根动员:一种塑造新疆形象的新思路》以新疆为案例,具体分析了目前该地区区域形象塑造中存在的问题,并提供了
Regional image is the overall image of a region both internally and externally and is also a mark of overall progress in the region. In our country, the regional image building is usually led by the government, relying on the mass media, and often combined with tourism promotion. At present, this model plays a major role in shaping the regional image of our country. However, at present, there is also such issues as a single content and a strong propaganda flavor. “Grassroots mobilization: a new way of shaping the image of Xinjiang” Taking Xinjiang as an example, this paper analyzes the current problems in regional image building in the region and provides