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目前国家在大力解决三农问题,其中的首要目标是加速农民脱贫致富。电子商务的独特方式能够使农民在小规模生产的基础上就可以对接消费市场,所以电子商务与农民、农村、农产品的对接成为了农民迅速增加收入的新手段。微营销作为农民自己可以完成的电商经销手段,也迅速被农民所掌握和使用。本文就农产品在微营销中遇到的问题进行了总结和分析,并给予了一些建议和对策。
At present, the state is vigorously addressing the issue of agriculture, countryside and farmers, and its primary objective is to accelerate the peasants’ efforts to get out of poverty and get rich. The unique way of e-commerce enables peasants to connect with the consumer market on the basis of small-scale production. Therefore, the connection between e-commerce and peasants, rural areas and agricultural products has become a new means for peasants to rapidly increase their incomes. Micro-marketing, as an e-commerce distribution tool that farmers themselves can complete, is also quickly grasped and used by farmers. This article summarizes and analyzes the problems encountered in the micro-marketing of agricultural products, and gives some suggestions and countermeasures.