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奥运会是世界上规模最大、历史最久、知名度最高的体育盛会,奥运经济已成为近三十年来世界经济发展中一种独特的经济现象。奥运会独特的商业运作模式和全球性品牌效应,为众多企业扩大眼界、积累终验、增强实力、走向世界提供了一个有效途径。随着2008年北京奥运会的临近,各品牌的奥运公关也开始如火如荼地开展起来,其中,海尔联手央视策划的“奥运城市行”活动,以其独特的
The Olympic Games is the largest, oldest and best known sports event in the world. The Olympic economy has become a unique economic phenomenon in the world economic development in the past 30 years. The unique business operation mode and global brand effect of the Olympics provide an effective way for many enterprises to expand their horizons, accumulate final experience, enhance their strength and go to the world. With the approaching of 2008 Beijing Olympic Games, the Olympic public relations of various brands are also starting to be carried out in full swing. Among them, Haier cooperates with CCTV to organize the “Olympic City” activities, with its unique