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市场竞争,从古到今,竞争形式在不断演变。现在企业竞争已进入第三代——企业形象的竞争时代。 第一代竞争是商品竞争,以质量取胜。所谓“酒香不怕巷子深”、“不怕不识货,就怕货比货”等观念,都是这种竞争方式的反映。 第二代竞争方式是销售竞争。这是目前市场竞争的主要方式。这种是对王婆卖瓜,自卖自夸的肯定与确认,在激烈的市场竞争中,人们逐渐地认识到,只有好的质量还远不够,还要大力宣传、推销产品,即做广告,培训销售人员、建立网络搞好售后服务等。
Market competition, from ancient to modern times, the form of competition is constantly evolving. Now the enterprise competition has entered the third generation - the era of corporate image competition. The first generation of competition is commodity competition, winning by quality. The so-called “wine is not afraid of a deep alley”, “not afraid of not knowing the goods, but afraid of goods than goods” and other concepts are all reflections of this kind of competition. The second generation of competition is sales competition. This is the main way of market competition. This is the affirmation and confirmation of the Wangpo selling melons and selling and boasting. In the fierce market competition, people gradually realize that only good quality is far from enough, and we must vigorously publicize and promote products, that is, advertising and training sales. Staff, network establishment, good after-sales service, etc.