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现代人爱运动,运动不仅是健康的砝码,而且日益 成为人们追求的一种生活方式和品质。竞技体育 中,科技、运动的有力结合,赋予运动越来越大的魅 力,赛事、运动员、运动装备,无论哪一项有新闻点, 都会牵动人们的眼球。 我们看到,CBA联赛是竞技体育市场化的产物。 从1995年诞生以来,十年打造,目前不仅成长为中国第 一赛事,而且是亚洲乃至世界的篮球顶级赛事,无论是 从参与人数还是媒体、人们的关注程度来看,CBA品牌 形象都远远超过了足球等职业赛事。 一流的联赛,自然需要一流的装备来打造,2005～ 2006赛季CBA联赛开赛前,安踏CBA王者系列装备以其出
Modern love of sports, exercise is not only a healthy weight, but also increasingly become people’s pursuit of a way of life and quality. Competitive sports, science and technology, sports strong combination, giving more and more attractive sports, events, athletes, sports equipment, no matter what a news point will affect people’s attention. We see that the CBA league is the product of competitive sports marketization. Since its establishment in 1995, it has been ten years to build. At present, it not only grows into the first event in China, but also the top basketball event in Asia and even in the world. CBA’s brand image is far from the number of participants or the media. More than football and other professional events. First-class league, the natural need first-class equipment to create, 2005-2006 season before the start of the CBA league, Anta CBA king series of equipment to its