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2014年是“芙蓉王”创牌20周年。20年来,“芙蓉王”的产销规模逐步做大、品牌价值不断提升,领跑中国高端卷烟发展,到今年4月底,累计销量达到855.71万箱、为国家创造税利4019亿元,谱写了中式卷烟品牌发展的精彩篇章。从跟随者到领跑者的跨越演进因势而生:上世纪九十年代,是烟草行业品牌风起云涌、群雄逐鹿的“战国时期”。1992年,国家放开卷烟价格,烟草行业进入专卖体制下的市场经济,部分厂家顺势提价,抢占中高档卷烟市场。常德卷烟厂由于拳
2014 is the 20th anniversary of “Furong Wang” brand. Over the past 20 years, the production and sales scale of “Furong Wang” has been gradually enlarged and the brand value has been continuously raised. As the leading high-end cigarette development in China, by the end of April this year, the accumulated sales volume has reached 8.557 million boxes and the tax and profits of the country reached 401.9 billion yuan. Cigarette brand development wonderful chapter. From followers to the leader of the leapfrog evolution evolved due to circumstances: the nineties of last century, the tobacco industry brand surging, crowded “Warring States period.” In 1992, the state liberalized the prices of cigarettes and the tobacco industry entered the market economy under the monopoly system. Some manufacturers raised prices on the basis of their prices to seize the high-end cigarette market. Changde cigarette factory due to boxing