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产品的色彩设计对于产品的认知度和市场竞争力具有重要意义,这些认可均来自购买者对于色彩的偏好,这些偏好则源于不同地域环境的影响,所以产品色彩设计的关键在于如何研究色彩的地域性特征并将这些特征有效的运用到设计中。本文通过理论联系实际的分析,指出地域性色彩研究的重要性并提出地域性色彩的研究方法。
The color design of products is of great significance to product recognition and market competitiveness. These recognitions come from the preference of buyers for color. These preferences are derived from the influence of different geographical environments. Therefore, the key of product color design lies in how to study the color Regional characteristics and the effective use of these features into the design. This article points out the importance of regional color research and puts forward the research method of regional color through the analysis of theory and practice.