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今年4月,在北京召开的“国际电子商务论坛”上,出现了“中联在线”的身影。作为中国一家颇为成功的电子商务公司,“中联在线”的此次亮相或许可以被看作是得到业界认同的一种表现。确实,从成立之初到现在,在短短8个月时间内,中联在线已成功地实现了电子商务与传统企业的整合。在如今电子商务公司普遍面临生存危机的大背景下,中联在线的成功运作显得格外令人瞩目。我们的目光不想仅停留在中联在线成功的表面,而是希望以此为背景,探寻中联在线深层次的运作理念。中联在线电子商务宁波公司总经理袁建国与记者的一番恳谈,想必会带给我们一些启示。
April this year, held in Beijing, “International Forum on e-commerce”, there has been “Zoomlion Online ” figure. As a very successful e-commerce company in China, the appearance of Zoomlion Online may be seen as a manifestation of industry acceptance. Indeed, from its inception to the present, Zoomlion has successfully implemented the integration of e-commerce with traditional businesses in just eight months. In today’s era of e-commerce companies generally facing the crisis of survival under the background of the successful operation of Zoomlion is particularly noteworthy. Our eyes do not want to just stay on the surface of the success of Zoomlion, but hope to use this as a background to explore Zoomlion deep operational philosophy. Yuan Jianguo, general manager of the online e-commerce Ningbo office of China UnionPay, said in a few words with reporters that presumably some enlightenment will be given to us.