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开拓新丝绸之路、撬动全球供应链,雅戈尔在下一盘怎样的大棋?近日,《中国服饰》官方微信上发布了一条关于雅戈尔的消息,有读者留言:“雅戈尔品牌老了,主要是靠70年代的消费者,如果雅戈尔不年轻化发展,赢得不了80、90年代的消费者的心。”这对于一直以来都在研究消费者的雅戈尔来说,想必早已深谙,但或许他并不想变年轻,而是要变得更成熟,更高端,牢牢抓住一部分目标消费者。MAYOR这一李如成正致力打造的高端品牌便
What is the future of Younger’s next big game in opening up the new Silk Road and inciting the global supply chain? In recent days, a message on Youngor was published on the official WeChat of China Apparel. Readers have left a message: “The Youngor brand is old, mainly It is because of the consumers of the 1970s that if Youngor were not young enough to develop, he would not be able to win the hearts of consumers in the 80s and 90s.” “This is certainly a long-term experience for Youngor who has been studying consumers all the time, but perhaps it is He does not want to be young, but to become more mature, higher-end, firmly seize part of the target consumer. MAYOR, a high-end brand that Li Rucheng is trying to create