论文部分内容阅读
公交移动媒体在二、三级市场得到了更多的关注,因此,“农村包围城市”路线,成为世通华纳的选择。中国广告:你觉得二、三级市场相较一级市场的优势和劣势是什么?陈渡风:世通华纳在二、三线城市强调公交资源垄断覆盖,如在去年12月刚刚获得的哈尔滨和成都的公交资源,在一线城市如京沪穗则强调控制优势资源,如9月底新收购的广州市的城区资源。从移动电视新媒体角度来说,在二、三级市场具有优势视频资
Bus mobile media in the secondary and tertiary markets have received more attention, therefore, “rural encircling the city ” route has become the choice of WorldCom Warner. China Advertising: What do you think of the advantages and disadvantages of the primary and secondary markets in the secondary and tertiary markets? Chen Dufeng: WorldCom Warner emphasizes the monopoly coverage of public transport resources in the second and third tier cities. For example, Harbin and Harbin Chengdu’s bus resources, such as Beijing, Shanghai and Guangzhou in the first-tier cities, emphasize the control of advantageous resources, such as the newly acquired city of Guangzhou at the end of September. From the perspective of mobile TV new media, in the secondary and tertiary markets have advantages video