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某台资IT企业市场部的工作人员抱怨,当他们决定在一个区域性的市场投放广告时,往往需要花大量的时间了解当地媒体的特征、定位、受众群体,这样的了解过程经常会使他们错过投放广告的最佳档期。种种迹象表明,广告主在投放广告的时候开始越来越关注一些区域性的市场,而一些具有消费实力或消费潜力的地级城市已经被广告主纳入视野。据文章开头提到的那位台资企业的工作人员介绍:近年来,每年他们都会按一定比例在一些地级城市投放广告。
Staff at a Taiwanese IT marketing team complain that when they decide to advertise in a regional market, they often spend a lot of time learning about the characteristics, positioning, and audiences of local media, often making them Miss the best time to serve ads. There are indications that advertisers began to pay more attention to some regional markets when they launched advertisements, while some prefecture-level cities with consumer power or spending potential have been advertised by advertisers. According to the article mentioned at the beginning of the Taiwan-funded enterprises staff description: In recent years, every year they will be a certain percentage of advertisements in some prefecture-level cities.