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信息社会的来临给媒体带来了机遇和挑战。面临新形势,做大做强广播电视事业,关键要提高包括电视新闻宣传在内的整体宣传水平。而搞好电视新闻宣传一个重要的方面,就是应当强化各类信息的管理,尤其是微观信息管理。所谓微观信息管理就是收集其他主流媒体的相关资料,包括其每日刊发、播发的信息、栏目及节目更新情况等,系统分析其节目情况以便于
The advent of the information society has brought opportunities and challenges to the media. Faced with the new situation, the key to making radio and television bigger and stronger will be to raise the overall level of publicity, including the promotion of television news. And to improve the television news propaganda an important aspect is that we should strengthen the management of all types of information, especially the micro-information management. The so-called micro-information management is to collect relevant information of other mainstream media, including its daily published, broadcast information, columns and program updates, etc., systematic analysis of their programs in order to facilitate