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流通的现代化和国际化对我国实现两个根本性转变和2010年经济和社会发展的远景目标具有重要意义。当前我国国有企业改革已经进入关键时期,企业要真正转变观念,面向市场,适应发展社会主义市场经济新形势的要求,增强竞争能力,就必须潜心研究市场,选择先进的流通方式,实施正确的营销策略。流通的现代化和国际化则是企业成功进入国内市场和国际市场的必经途径。它对于推动企业加大开拓市场力度,实现集约化经营具有积极的作用。流通的国际化和现代化还是实现生产与流通、国内市场与国际市场有机结合的必要手段,将对改变我国传统的产销关系起到重要作用。特别是针对目前卖方市场转向买方市场
The modernization and internationalization of circulation is of great significance to our long-term goal of realizing two fundamental changes and the economic and social development in 2010. At present, the reform of state-owned enterprises in our country has entered a crucial period. Enterprises must truly change their concepts, face the market, meet the requirements of developing the new situation of the socialist market economy and enhance their competitiveness. They must devote themselves to studying the market, choosing the advanced modes of circulation, and implementing proper marketing Strategy. Circulation of the modernization and internationalization is the only way for enterprises to successfully enter the domestic market and international markets. It is to promote enterprises to increase market development efforts to achieve intensive management has a positive effect. The internationalization and modernization of circulation are still the necessary means to realize the integration of production and circulation and the organic integration of the domestic market and the international market. They will play an important role in changing the traditional relationship between production and marketing in our country. Especially for the current seller’s market to the buyer’s market