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一、民生视角:奥运电视报道的重要角度2008年奥运会在北京举行,对于承担了主要的直播和综合报道任务的电视媒体来说,如何把在家门口的比赛报道好,既是机遇更是挑战。笔者认为,奥运报道不仅仅需要聚焦于运动员等明星动向,也需要聚焦于普通民众参与奥运的民生活动。奥运电视报道需要民生视角,不仅是奥运精神和理念的体现和需要,也是本届北京奥运会的需要。北京奥运会的申办成功,引发了国人对于国家和民族的认同感和自豪感,这种认同感和自豪感会转化为对北京奥运会的巨大关注和参与热情。这就要求新闻媒体特别是电视媒体在奥运电视报道中考虑民生视角。近几年来,民生新闻成为新闻媒体报道的重要
First, livelihood perspective: the important point of view of Olympic TV coverage The 2008 Olympic Games held in Beijing, for the television and media undertaking the main live and comprehensive coverage of the task, how to report the match at home is both an opportunity and a challenge. The author believes that the Olympic coverage not only needs to focus on athletes and other celebrity trends, but also need to focus on the ordinary people’s participation in the Olympic livelihood activities. Olympic TV coverage needs livelihood perspective, not only reflects the Olympic spirit and ideas and needs, but also the needs of the current Beijing Olympic Games. The success of bidding for the Beijing Olympic Games has aroused people’s sympathy and pride in their country and nation. Such a sense of identity and pride translate into tremendous concern and enthusiasm for the Beijing Olympic Games. This requires that the news media, especially the television media, consider livelihood perspectives in Olympic television coverage. In recent years, the people’s livelihood news has become an important news media coverage