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随着人们环保意识的提高,消费者对产品包装设计的评价标准与以往相比已经发生了很大的变化,对产品进行适当的包装是人类社会工业发展的必然产物,但是在设计过程中,只有综合利用各种学科知识,合理包装才能获得消费者的认同,并减少能源的消耗和对环境的污染。从某种意义上说,“绿色概念”的设计理念要求设计师要综合利用多学科的知识,尽可能与其他领域的工作者合作,耐心倾听他们的意见和建议,从而创造出更加完美、更加绿色的包装。随着人类经济的发展,文明的进步,在未来,产品的包装将会以更多的形式展现在人们的面前,从而适应人们的需求。当然,人们关于绿色设计的理念也会不断地得到发展和完善,因此,我们要用发展的眼光看待产品的包装设计要求,以最小的成本设计出最绿色的包装。本文首先分析当前我国包装设计存在的问题,然后重点的分析绿色概念在包装设计中的应用,希望文中的观点能够引起读者的共鸣。
With the improvement of people’s awareness of environmental protection, consumers’ evaluation standards for product packaging design have undergone great changes compared with the past. Proper packaging of products is an inevitable product of the development of human society and industry. However, in the design process, Only comprehensive utilization of a variety of disciplines, reasonable packaging to gain consumer acceptance, and reduce energy consumption and environmental pollution. In a sense, the design concept of “green concept” requires designers to make comprehensive use of multi-disciplinary knowledge, cooperate with workers in other fields as much as possible, listen patiently to their opinions and suggestions, and create more perfect , More green packaging. With the development of human economy and the progress of civilization, in the future, the packaging of products will be displayed in more forms in front of people so as to meet people’s needs. Of course, people’s concept of green design will continue to be developed and perfected. Therefore, we must look at the packaging design requirements of the product with a development perspective and design the greenest package with minimum cost. This paper first analyzes the existing problems in China’s packaging design, and then focuses on the analysis of the concept of green packaging in the application of packaging design, I hope the article’s point of view can resonate with the reader.