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本文借用生态位理论,站在整个媒介生态系统的高度,考察博客广告生态系统中遭遇的挑战和困难,并提出相应的建议和对策,以促使其实现可持续性的发展。本文认为提高博客广告在整个媒介生态系统的适应度以及优化食物链条、提高营养状态是实现博客广告可持续性发展的关键所在。
Based on the theory of niche, this paper stands at the height of the entire media ecosystem, examines the challenges and difficulties encountered in the blog advertisement ecosystem, and puts forward corresponding suggestions and countermeasures to promote its sustainable development. This paper argues that improving the fitness of blog advertising throughout the media ecosystem and optimizing the food chain and nutrition status are the keys to the sustainable development of blog advertising.