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汽车业需要大市场 “做蛋糕”是时下企业推行市场策略的流行用语。意指千方百计把市场做大。在这一点上最具示范力的是家电行业。它不仅做出了国内市场这块大“蛋糕”,而且把市场做到了国外。为什么同处一个市场环境,采用同一种发展模式(引进技术或合资),汽车与家电的市场表现大相径庭。目前家电的普及率城镇居民每百户拥有93.5台,市场规模约为2000万台。试想若无如此高的普及程度和足够大的市场容量的支撑,家电行业的情形又会是怎样呢?尽管就某一企业的兴衰,市场规模并不是唯一的决定性因素。因为对一个正常经营的企业,它可通过调整策略
The automotive industry needs a big market “cake” is nowadays enterprises to implement market strategies popular terms. Means do everything possible to enlarge the market. At this point the most demonstrative is the home appliance industry. It not only made this big “cake” in the domestic market, but also made the market abroad. Why is the same market environment, using the same development model (the introduction of technology or joint ventures), the market performance of cars and home appliances vary widely. At present, the popularization of home appliances has 93.5 units for every 100 households in urban areas and the market size is about 20 million units. Imagine without such a high degree of popularity and large enough support for the market capacity, the appliance industry situation will be like? Although the rise and fall of a business, the market size is not the only decisive factor. Because of a normal business, it can adjust the strategy