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随着政策合力的形成和社会舆论对自主品牌的逐渐认可,自主品牌的发展机遇期正在来临。不像质量、创新这类标准相对规范,评价直观科学的目标,品牌是一个泛化的词汇。但各界对此都愈加重视。最显著的标志是,自2017年起,每年的5月10日成为了“中国品牌日”。国家层面为什么越来越重视品牌打造?国家品牌战略近些年来,我们一直在倡导质量、创新等发展战略,但对品牌的重视是个逐步深入的过程。微笑曲线表明,做技术研发和品牌营销的附加
With the formation of the joint force of policies and the gradual recognition of self-owned brands by public opinion, the opportunity for the development of independent brands is coming. Unlike the standards of quality and innovation, which are normative and objective evaluations of intuition and science, the brand is a generalized term. However, all sectors attach more importance to this. The most significant symbol is that since 2017, every year on May 10 became “China Brand Day”. Why is the national level more and more emphasis on brand building? National brand strategy In recent years, we have been advocating quality, innovation and other development strategies, but the emphasis on the brand is a gradual process. Smile curve shows that doing research and development and brand marketing addition