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企业形象是展现企业风貌的一面镜子。良好的企业形象,是企业的无形资产,对促进和推动企业发展,增强企业竞争力有着极其重要的作用。具体表现在以下几个方面:1、提高企业在社会上的地位,赢得社会各级组织、社会公众、广大消费者和新闻传媒机构的理解、信赖和支持,从而优化企业社会生存发展的客观环境。这种社会性的理解和支持,可以使企业增加产值和效益,消除和减少企业在前进和发展过程中可能出现的各种阻力和障碍,增强企业发展的后劲和社会实力。如:九十年代初,武钢坚持以质量效益求发展的做法,得到了党中央、国务院的肯定,继而在中央台、人民日报宣传肯定了武钢“走质量效益型道路”的经验与做法,使武钢更加坚定了走质量效益型发展道路的决心。正是有了公众舆论新闻传媒机构的宣传,才使武钢获得了坚实的基础。
Corporate image is to show the style of the enterprise mirror. A good corporate image is the intangible assets of an enterprise and plays an extremely important role in promoting and promoting the development of an enterprise and enhancing its competitiveness. Specific performance in the following areas: 1, improve the company's position in society, won the understanding, trust and support of organizations at all levels, the public, consumers and news media agencies, so as to optimize the objective environment for the survival and development of enterprises . This kind of social understanding and support will enable enterprises to increase output value and benefit, eliminate and reduce various obstacles and obstacles that may arise in the course of their progress and development, and enhance their stamina and social strength. Such as: the early nineties, Wuhan Iron and Steel adhere to the quality and efficiency of development, has been the Central Party Committee and the State Council affirmed, and then in CCTV, People's Daily propaganda and affirmation WISCO “take the path of quality and efficiency” experience and practices , Making WISCO more determined to take the path of quality and efficiency development. It is with the public opinion media agencies propaganda, Wuhan Iron and Steel obtained a solid foundation.