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中国人民大学市场调查所近期对北京市三个地区的消费者状况,消费方式及倾向进行了问卷调查。这次调查采用抽样统计方法,对象达16414户,对回收问卷进行计算机分析处理,误差率控制在5%左右。所调查的三个地区代表了北京市三种不同类型和层次的消费群,具有一定典型性,可以作为分析北京市消费市场的依据。新街口地区是典型的北京人,即老北京的居住地,天桥、宣武与之类似;北洼路则是城乡结合部;三里河地区是各部委机关的集中地,周围居民以机关工作人员为多,中关村一带可与之相比。
Recently, the Market Research Institute of Renmin University of China conducted a questionnaire survey on the consumer status, consumption patterns and tendencies in three regions of Beijing. The survey uses a sample statistical method, the target of up to 16414 households, the recovery questionnaire for computer analysis and processing, the error rate control at about 5%. The three regions surveyed represent three different types and levels of consumer groups in Beijing, with a certain degree of typicality and can be used as the basis for analyzing the consumer market in Beijing. Xinjiekou area is a typical Beijingers, that is, the residence of old Beijing, flyover, Xuanwu and similar; Beiwa Road is the combination of urban and rural areas; Sanlihe area is the focus of the ministries and agencies, surrounded by residents to the agency staff As much, Zhongguancun area can be compared with.