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一 经营者的人格魅力是企业经营管理者以自己高尚的道德品质和情操,在长期的实践活动中形成和发展的独特的感染力、影响力、吸引力、号召力等的总和。它是经营者建立良好人缘的基础和关键。 首先,这是由人格魅力的性质所决定的。人格魅力是一种影响力,一种使人潜移默化地接受对方影响的心理因素,一种客观存在的社会心理现象。与影响人缘的其他因素相比,它具有非强制性、无形性、渗透性等特征。这种影响力虽然没有建立在合法权力和综合能力的基础之上,但由于它是对方在心理认同的基础
The charisma of a manager is the sum of the unique contagion, influence, attraction, appeal and the like formed and developed by the manager of a business enterprise with his noble moral character and sentiment in long-term practical activities. It is the operator to establish a good foundation and the key. First of all, this is determined by the nature of charisma. Personality charm is an influence, a subtle influence on each other to accept the psychological factors, an objective social psychology. Compared with other factors that influence popularity, it has the characteristics of non-compulsion, intangibility and permeability. Although this influence is not based on the legal power and comprehensive ability, but because it is the other party in the basis of psychological identity