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海尔集团的总裁张瑞敏认为:世界上最无价的东西是花多少钱也买不来的人心。要赢得别人的心,就必须拿自己的心去交换。因而集团始终将尊重员工视为企业文化的最核心部分。他们对员工的“赛马不相马”便是“换心”的体现。所谓“赛马不相马”,即员工的命运前程不是由领导“相”来左右的,而是凭真才实学,靠勤奋努力“赛”来决定。以此调动每个员工的积极性,激发他们的上进心。海尔集团之所以能在近几年先后兼并十多家亏损企业并使之全部扭亏为盈。靠的就是这一深得人心的“杀手锏”,以人为本,以心换心的经营理念。 无独有偶,都说“顾客是上帝”,
Zhang Ruimin, president of Haier Group, thinks: The most invaluable thing in the world is how much money you can not buy. To win the hearts of others, you must exchange your heart. Therefore, the Group always regards employees as the core part of corporate culture. Their “horse racing” to employees is the embodiment of “changing heart”. The so-called “horse racing”, that is, the fate of employees not by the leadership of the future “phase” to the left and right, but by virtue of real learning, hard-working “race” to decide. In order to mobilize the enthusiasm of each employee to stimulate their ambition. Haier Group has been able in recent years has annexed more than a dozen loss-making enterprises and make it all turnaround. By this is the popular “killer”, people-oriented, heart to heart business philosophy. Coincidentally, say “customer is God”,