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环视近两年的大陆期刊,它们多姿多彩,林林总总,给人以一种文化市场五彩缤纷的感觉。它们群刊争雄,强手林立,更使人感受到了期刊竞争日益激烈的氛围。九十年代的大陆期刊呈何等景象? 现时大陆期刊面临的新挑战是什么? 未来大陆期刊的走向趋势将如何? 这些,是每个办刊人在感知、在揣摩、在思索的。一、兴盛的期刊市场如果说,八十年代大陆文化的主体景象是“千军万马同挤文学道”,那么,九十年代则移景为“兴盛的期刊市场”。期刊市场兴盛的特征有三:
Looking around the past two years, the mainland journals, they are colorful, and so on, giving a colorful feeling of a cultural market. They compete in groups, strong opponents everywhere, but also make people feel the increasingly competitive journals atmosphere. What are the new challenges facing the mainland journals? What are the trends of the future journals in the mainland? These are the perceptions, the speculations and the contemplation of each journalist. First, the prosperous periodical market If we say that the main theme of the eighties continental culture is “a mighty force with crowded literature”, then the nineties moved to “prosperous periodical market.” Periodical market has three characteristics of prosperity: