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中央电视台一年一度的招标引起了新闻媒介及广告界的普遍关注,两度标王的产生使舆论哗然,孔府家酒和秦池酒从名不见经传到“无人不识君”也只是一夜间的事。1997年的标底比1996年上浮了20％,而竞标者不但没有减少,反而增加了,竞标数也远远高于标底。
CCTV’s annual bidding has aroused widespread concern in the news media and advertising circles. The appearance of the king twice made an uproar in public opinion. The Confucian family liquor and Qin pool wine went from being obscure to being “nobody knows anything else” One night’s business. The base price of 1997 was 20% more than that of 1996. However, the number of bidders has not decreased, but increased. The number of bidders is also much higher than the base.