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黑龙江五大连池的矿泉水是世界三大冷泉水之一,在国外的行业知名度高于国内许多。在市场推广不利的情况下,各水厂已穷途末路。那家最大的企业东挪西凑了300万人民币,拿到中央电视台露一露脸。原以为广告一出订购者会纷至沓来,谁曾想数月之后仍不见收获。无奈之下,只有暂时关门大吉。企业能够认识到广告的作用无疑是种进步,但急功近利的想法只是一厢情愿。品牌的树立是个长期过程,不能指望朝播夕收。不仅如此,网络当先也是不容置疑的。最重要的是,在广告爆炸的年代,区区300万元只能是一个或几个市场的推广费用,对全国性市场而言,只是杯水车薪。从经验上看,没有每年3000万元的广告投入,你就不能在三年之中走向全国。2001年10月,中创软件公司推出了其第一款数码产品——蓝影视频盒。该产品是中创公司投入200余万元科研经费、历经八个月研制出来的计算机外设产品,其技术指标国内
The mineral water in Wudalianchi in Heilongjiang is one of the three major cold spring waters in the world, and its popularity in many foreign countries is much higher than that in China. In the case of unfavorable marketing, the waterworks are already dead ends. The largest company, East and West, scooped up 3 million renminbi to get a show of CCTV. I thought a lot of subscribers will be advertising, who would like to still see the harvest after several months. In desperation, only temporarily closed down. Businesses can recognize the role of advertising is undoubtedly a kind of progress, but the idea of quick success is only wishful thinking. The establishment of the brand is a long-term process and can not be expected to show off. Not only that, the network first is beyond doubt. Most importantly, in the era of advertising explosion, the area of 3000000 yuan can only be one or a few markets promotion costs, for the national market, just drop in the bucket. From an experience point of view, without annual advertising investment of 30 million yuan, you can not go to the whole country in three years. In October 2001, a software company launched the first of its digital products - blue video box. The product is in a company invested 200 million research funding, after eight months developed a computer peripheral products, the technical indicators of the domestic