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本文从历史悠久文化资源深厚的古都长安开始写起,展示了西安漫长的人类社会发展过程中积淀下的文化符号,并结合现在古都西安文化旅游开发取得的主要成果和受制约的主要问题,试图从文化符号角度,对古都西安商业化现有的开发模式加以补充,突出文化优势和内涵。此外,本文着重从社会学和人类学的角度,探讨文史学中频频出现的文化符号对大众旅游地选择和吸引力大小对商业价值的影响;从文化旅游的角度,试图通过阐述文化符号的潜在影响力,结合相关文化旅游研究成果,为古都西安文化产业创新建言献策。
This article begins with the ancient capital Chang’an, a city with a long history and rich cultural resources. It shows the cultural symbols accumulated in the long process of the development of human society in Xi’an. Combined with the main achievements and the main problems that are restricted now in the development of the ancient capital Xi’an Culture and Tourism, From the perspective of cultural symbols, it complements the existing development model of commercialization in the ancient capital of Xi’an, highlighting the cultural advantages and connotations. In addition, this article focuses on sociological and anthropological perspectives on the impact of cultural symbols frequently appearing in the history of literature and history on the choice and attractiveness of popular tourist spots for commercial value. From the perspective of cultural tourism, this article attempts to explore the potential of cultural symbols Influence, combined with the relevant cultural tourism research results for the ancient capital of Xi’an cultural industry innovation offer advice and suggestions.