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作为含“金”量最高的电影节,奥斯卡不仅仅是电影界的盛典,更是一场电影业最成功的营销庆典。据估计,本届奥斯卡仅其衍生收入将超过13亿美元。奥斯卡如此风光,秘密何在?——清晰的商业逻辑与经营智慧大概是其长盛82年的原因。
As the film festival with the highest amount of gold, Oscar is not only a movie festival but also the most successful marketing celebration in the film industry. It is estimated that only Oscars will generate more than $ 1.3 billion in derivative revenue. Oscar is so beautiful, what is the secret? - Clear business logic and business intelligence is probably the reason for its 82 years in Changsheng.