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营销策略: 2005年,项目开盘前期,广告投放量已较大,使项目获得了一定的知名度。在宣传上,项目以低价和经济型户型,以及江南实验小学做一定力度的推广,使项目开盘后销售即非常火爆,而开盘后的热销,又使项目在媒体中频频出现,在此期间,项目已积累了一定的客户源。因此,在8月份项目最后一次开盘期间,虽然没有做大量推广,销售还是不错,凭的是之前所积累的知名度,以及客户之间的口碑相传。
Marketing Strategy: In 2005, prior to the opening of the project, the advertising volume has been larger, so that the project gained a certain reputation. In the publicity, the project to promote low-cost and economic units, as well as Jiangnan Experimental Primary School to do a certain degree of promotion, so that after the opening of the project sales is very popular, but after the opening of the hot, but also make the project frequently appear in the media, During the project has accumulated a certain source of customers. Therefore, during the last opening of the project in August, the sales were still good despite not doing a lot of promotion, thanks to the popularity gained before and the word-of-mouth between customers.