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在营销即价值交换(Value Exchange)的共识下,客户关系管理是数字营销的起点和终点。尽管我们依然对营销的本质是技术还是艺术争论不休,尽管我们仍然对大数据以及所谓的“数字化决策”怀有戒心,但是我们对CRM的热情依然不减。在营销即价值交换(Value Exchange)的共识下,客户关系管理是数字营销的起点和终点,也是粉丝经济、体验经济等“新经济”的战略支点和实现平台。上世纪80年代初,由Oracle、Siebel带领
In the context of marketing, Value Exchange, customer relationship management is the beginning and end of digital marketing. While we continue to argue over the technical or artistic nature of marketing, and while we remain wary of big data and so-called “digital decisions,” our passion for CRM continues unabated. Under the consensus of marketing and value exchange, customer relationship management is the starting point and end point of digital marketing and also the strategic pivot and realization platform of “new economy” such as fan economy and experience economy. The early 80s of last century, led by Oracle, Siebel