【摘 要】
：
前瞻观点:媒介内容作为广告的一种新形式变得越来越重要了。所以,媒介公司要具备策划内容的能力。另一个变得重要的领域是数字媒体,如今好的数字化传播通常都是整合传播活动,
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前瞻观点:媒介内容作为广告的一种新形式变得越来越重要了。所以,媒介公司要具备策划内容的能力。另一个变得重要的领域是数字媒体,如今好的数字化传播通常都是整合传播活动,有类似软性的内容,让用户能够同广告主直接交流,提供互动的体验。而且,它已经超越了广告的层面,成为一种零售渠道。这是中国未来的发展趋势。
A forward-looking perspective: Media content is becoming more and more important as a new form of advertising. Therefore, media companies have the ability to plan content. Another area that has become important is digital media. Nowadays good digital communications are usually integrated communications activities with similar soft content, allowing users to communicate directly with advertisers and provide an interactive experience. Moreover, it has gone beyond the level of advertising to become a retail channel. This is the future trend of China.
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