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近年来随着中国经济的迅猛发展,市场经济异常活跃,企业对市场营销人才的需求极大,这给中职学校的市场营销专业带来了更多的发展机遇,同时也提出了更高的要求。而传统的市场营销课程教学方法已经不能再适应用人单位对专业人才素质和质量的要求。《开店实务》课程是一门实践性、操作性、实用很强的课程,如能在课程教学中设置情境式教学模式,将使学生如临其境,学习更具主动性和积极性,同时锻炼学生的操作能力和团队合作能力,将来更容易适应企业实际岗位的要求。
In recent years, with the rapid economic development in China, the market economy has been extremely active and the demand for marketing talents has been tremendously high. This has brought more opportunities for the marketing professionals in secondary vocational schools and also raised higher Claim. However, the traditional teaching methods of marketing courses can no longer meet the requirements of employers on the quality and quality of professionals. The course of “shop practicing” is a practical, practical and practical course. If we can set up the situational teaching mode in the course teaching, we can make the students immersive, learn more initiative and enthusiasm while exercising Students ability to operate and teamwork ability in the future more easily adapt to the actual job requirements.