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体验式商业成为今年商业地产发展中最热议的话题。这里面有电商迅猛发展的因素、有消费者消费习惯的巨大变化因素,也有购物中心遍地开花同质经营等等因素。如在广州,据不完全统计,广州主要运营的主要商业体超过40多个,2104在建或将建综合体及商业项目超过20个,近400万商业面积将使未来3-5年内的商业环境更为激烈。
Experiential business has become the hottest topic in commercial property development this year. There is a rapid development of e-commerce within the factors that have a huge consumer spending habits of change, there are shopping centers everywhere flowering homogeneous business and so on. In Guangzhou, for example, incomplete statistics show that more than 40 major commercial entities are operating in Guangzhou, 2104 more than 20 are under construction or to be built in complex and commercial projects, and nearly 4 million commercial areas will allow businesses in the next 3-5 years The environment is more intense.