浅析企业报的新闻语言

• 作 者: 张金明
• 机 构: 甘肃省武山水泥厂,
• 出 处: 新闻三昧
• 发表日期: 2000年02期
• 关键词: 企业报 新闻语言 发育不全 生存状态 专业新闻 版面编排 微观理论 主要症结 用事实说话 知识层次

审视企业报的新闻语言时,发现它存在发育不全的问题。主要症结:一是企业报自身缺乏科学系统的微观理论建构,一直套用“大新闻”理论,使其特性不明显;二是企业报从业人员素质偏低,非专业新闻人员多,兼职人员多,文化知识层次较低,造成先天不足;三是企业报从属于企业这个经济细胞,人们对它的文化意义和价值重视不够,经济支持不足,探索、创新、提高不够,仅限于维持生存状态,往往与发展无缘。这些缺陷从企业报新闻语言中明显地反映和折射出来。对此,谈谈自己近年对这一问题

When looking at the news language of an enterprise newspaper, it found that it has the problem of underdevelopment. The main crux of the report is as follows: Firstly, the enterprise newspaper itself lacks the microscopic theoretical construction of the scientific system and has always applied the theory of “big news” to make its characteristics not obvious. Second, the quality of the employees in the enterprise newspaper is low, many non-professional journalists and part- Cultural knowledge level is lower, resulting in congenitality; Third, the business newspaper subordinate to the business of the economic cells, people pay less attention to its cultural significance and value, lack of economic support, exploration, innovation, improve enough, limited to maintain the state of existence, often with Development missed. These flaws are clearly reflected and refracted from the corporate news language. In this regard, talk about their own in recent years on this issue