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数字营销刚开始发展时,全球性的客户对数字营销的需求是较地方性的,随着数字营销对消费者的影响力的日益增大,全球性的广告主的需求有了显着的改变。数字的渠道现在已经不仅被视为一个协助地区性促销的工具,越来越多国际型广告主,运用数字营销来协助建立强大和一致的品牌。因应客户对全方位数字营销的需求,全新的安索帕(Isobar)全新服务架构也在今年五月下旬应运而生。
Demand for digital marketing is more localized in global customers when digital marketing first began, and the demand for global advertisers has changed significantly as the impact of digital marketing on consumers grows . The digital channel is now not only seen as a tool to assist regional promotions, more and more international advertisers, using digital marketing to help build a strong and consistent brand. In response to customers’ demand for full digital marketing, the new Isobar new service architecture was launched in late May this year.